Fact is, we may not be
all that different. We know some other moderators that we like and
we think are good – and we think we’re a lot alike. But
there are a couple things that might be just a little different...
Business Perspective – Bill comes to this from a management
background and currently teaches in a business school. So every project
is a case study. And it’s surprising how often some of those
academic theories have applications on a project. But the bottom
line is that you are most likely reading this because there is a
business problem that needs to be solved. We’re looking for
an insight about your customer that will help solve it.
Easy to Work with – We have experience and we have opinions,
and you’ll probably hear them. But at the end of the day, we
believe you will find it easy to work with us, and maybe even a little
fun … And we think that’s important.