Corporate Training
Bill is an instructor and was part of the course development team for Customer Insight Marketing, a 2 day course / workshop that has been delivered to executives from Hewlett-Packard since 2005. He has delivered the course to groups in 3 different divisions (IPG, TSG, PSG) and in both Europe and the US.

Academic Experience
Bill has been teaching marketing and advertising at several Bay Area universities since 1990.

Haas School of Business, University of California – Berkeley
(1993-present) – Undergraduate and MBA programs; Marketing, Marketing Policies, Integrated Marketing Communications, Advertising Management.

St. Mary’s College (1992-2001) – MBA, Executive MBA programs; Basic Marketing, Advanced Marketing.

Golden Gate University (1990-1994) - Undergraduate program; Basic Marketing, Marketing Communications, Basic Advertising, Advertising Campaigns, Advertising Management.