is an instructor and was part of the course development team for
Customer Insight Marketing, a 2 day course / workshop that has been
delivered to executives from Hewlett-Packard since 2005. He has
delivered the course to groups in 3 different divisions (IPG, TSG,
PSG) and in both Europe and the US.
Bill has been teaching marketing
and advertising at several Bay Area universities since
Haas School of Business, University of California – Berkeley
(1993-present) – Undergraduate and MBA programs; Marketing,
Marketing Policies, Integrated Marketing Communications, Advertising Management.
St. Mary’s College (1992-2001) – MBA, Executive
MBA programs; Basic Marketing, Advanced Marketing.
Golden Gate University (1990-1994) - Undergraduate program;
Basic Marketing, Marketing Communications, Basic Advertising, Advertising
Campaigns, Advertising Management.