Bill Fanning has been doing
qualitative research since 1995. Initially he worked with Insights
in Marketing in Chicago. In 1999, he went out on his own and started
BF Communications. In addition to qualitative and facilitation, Bill
also teaches marketing and communications courses at UC Berkeley.
Bill spent the earlier part of his career in the advertising agency
business, first at Leo Burnett in Chicago, and then at FCB, Chiat/Day,
and Livingston & Co. in San Francisco. Account experience includes
Levi’s, Dial, Blue Shield, California Raisins, California Cooler,
Golden Grain, and Pillsbury.
Since 1995, Bill has been an active member of the Qualitative Research
Consultants Association (QRCA), a 1000 member professional group
of independent qualitative researchers. Bill has been Chair of the
Membership Committee since 2003.
He is originally from Chicago, and received a BS degree from University
of Illinois and an MBA from Northwestern University.
Gretchen White has been doing field management for qualitative research
firms since 1998. Before that she was at a research company managing
both qualitative and quantitative projects, and she started out in
the business working at a research facility as a project manager.
Another Midwesterner, she hails originally from St. Louis and went
to Columbia College.